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Simple Marketing Techniques For Receiving a Job Offer
Bumped into an article by Debra Feldman, a.k.a. the JobWhiz, in which she claims to have found a more effective method for generating job offers by applying simple marketing techniques. Feldman basically states that you can treat your job search just as you would a marketing project in which the product is you - the candidate.
Feldman says that in order to develop the “right” job search approach you must choose the right focus aided by following six job search implementation skills (Feldman six P’s):
1. Positioning: The first step to launching a successful campaign and propelling it forward is to identify what makes you a unique candidate.
2. Process: The swiftest route to a new opportunity is to identify your target employers and then address their needs in terms of how you can meet them better than anyone else. Don’t wait around for a company to advertise for a job that is perfect for you.
3. Persistence and perseverance: The early bird, the first candidate to impress the decision maker, has a competitive advantage. So be the one to create a new job just for you by introducing yourself to employers you want to work for.
4. Performance and Presentation: Make sure your resume speaks to your strengths, talents and skills, but nothing beats actual performance to prove to an employer that you can deliver for them.
5. Personality: The greatest credentials in the world are not enough. Interpersonal chemistry, that essential feeling of trust, plays a critical role in hiring decisions.
6. Pricing: Compensation provides a guideline to where you fit into an organization’s hierarchy, how much responsibility/authority you merit and is an indicator of the additional value you represent to the employer.
Debra Feldman full article can be viewed here: “Six Newer P’s that Maximize Job Search Success.”
Feldman says that in order to develop the “right” job search approach you must choose the right focus aided by following six job search implementation skills (Feldman six P’s):
1. Positioning: The first step to launching a successful campaign and propelling it forward is to identify what makes you a unique candidate.
2. Process: The swiftest route to a new opportunity is to identify your target employers and then address their needs in terms of how you can meet them better than anyone else. Don’t wait around for a company to advertise for a job that is perfect for you.
3. Persistence and perseverance: The early bird, the first candidate to impress the decision maker, has a competitive advantage. So be the one to create a new job just for you by introducing yourself to employers you want to work for.
4. Performance and Presentation: Make sure your resume speaks to your strengths, talents and skills, but nothing beats actual performance to prove to an employer that you can deliver for them.
5. Personality: The greatest credentials in the world are not enough. Interpersonal chemistry, that essential feeling of trust, plays a critical role in hiring decisions.
6. Pricing: Compensation provides a guideline to where you fit into an organization’s hierarchy, how much responsibility/authority you merit and is an indicator of the additional value you represent to the employer.
Debra Feldman full article can be viewed here: “Six Newer P’s that Maximize Job Search Success.”
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Comment by RecruiterGuy on September 30, 2008 at 11:06am - Good post, thanks!
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